Many people are aware of how data from different social media applications, professional networks, popular messaging tools, emails and web browsers are (mis)used. Rarely, cases such as Cambridge Analytica are exposed.
Cambridge Analytica has collected and processed data on millions Facebook users, without their consent, to create their psychological profiles and influence their behaviour during 2016 USA presidential elections. This is just one of the examples.

Algorithms are frequently biased, sometimes unfair and possibly on the mission to influence our behaviour. They are in charge of what we see in social media news feeds and what information we see when browsing the web.
Algorithms have the power to influence our behaviour by the type of information they serve us. The more we feed them, the greater their power to keep us in an information bubble.
It is crucial to objectively understanding data and data insights, and how AI algorithms behind different systems can influence our decision-making.

The power of monetising our data remains in hands of those who collect it.
Tarastats Statistical Consultancy
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info@tarastats.com